Introduction to why it is important to Use Hashtags to Get More Instagram Followers when you are building your personal brand.
Our top 5 tips.
#1: Add the maximum number of Hashtags to Your Instagram Posts
Use all 30 of the allowed hashtags. This gives you more opportunities to be discovered. If you’re thinking that is a lot, it is but only if people can see them. After uploading your photo with a comment, add your hashtags to the first comment.
#2: Find the Right Hashtags for Your Posts
Two of the best places to source trending hashtags are displaypurposes.com and in the Instagram app. To find the best tags on Instagram, search a hashtag you want to use. You’ll see several pop up above the photos that are similar. Click through each to find the ones are not as populated with photos. Keep a list in your Notepad of hashtags you find separated by topic. Food, fashion, location, etc.
3. Use Hyper-Relevant Hashtags mixed in with trending hashtags
To get the most engagement, you need to get super-niche with your hashtags by using hashtags that describe the communities you want to connect with (i.e. female entrepreneurs, fitness junkies, wine snobs) as opposed to the ultra-popular hashtags #love, #instagood, and #photooftheday.
4. Follow Your Favorite Hashtags on Instagram
When you find a hashtag you’d like to follow you simply open the hashtag page and tap on the “Follow” button just as you would do to follow other accounts. This under-utilized trick helps us connect with our #foodheaux community, lets us keep a close eye on competitors, and even discover potential partners.
5. Add Hashtags to Your Instagram Stories
When people search for a popular hashtag on Instagram they’ll be able to view active, real-time stories on that hashtag’s page. Get noticed (and possibly more followers) by including your own. There are two ways to add hashtags to your stories. One is by using the hashtag sticker (you can only add one hashtag with this method), and the other is by using the text tool and simply typing your hashtags out (you can add up to 10 hashtags using this method). If they look “spammy” type out your hashtags just then pinch them to make them smaller.
Recovering fashion blogger and Founder of NYC-based creative consultancy, Hashtag Lifestyle.