About To Be Honest, Tho...

We are the place you come to when you're ready for real talk on all the topics you think about most. From fashion to food and everything in between but most importantly social media. Our online mag is the definitive guide to living for women 30-37 and the emerging lifestyle and culture that surrounds them.

Why only women 30-37?

Ladies born between 1981 - 1988ish, at the top half of the millennial generation, are special. Half meta, half digital native. They grew up in the 80s where they got their first sex ed lesson from Madonna. Thanks to Gwyneth (and Brad) realized asymmetrical haircuts aren't for everyone in the 90s. In college, they were still using the computer lab to do their internet research.

Cue to today, Instagram is everything. On one hand, it's amazing to buy everything with one touch and google that thing we forgot. What comes with that is a societal shift.

Thanks to a little thing called dating apps we're getting married later. Egg freezing gives us the opportunity to have babies later. So it's kind of hard to go from eating pizza for every meal and blacking out with reckless abandon in your 20's to have all your shit together as we're led to believe happens the day we turn 30.

Spoiler alert - you have some more time to figure IT (marriage, babies, life, what bra to wear with that crop top) out. That's where we step in.

Our Story

Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.

That's because social media has overtaken our lives and as resilient, self-aware, and empowered women. 2018 Instagram is life.

Through candid (sometimes brutally honest) reporting and a distinct sensibility for luxury goods and services, TBHT boldy covers the most dynamic breadth of topics like style, fashion, wellness, food and more that emanate from the fringes of the mainstream to the heart of the underground.

To be honest, tho... is the authority on what’s next.authenticity.

Meet the Team

Write something about the people who make your business go or your philosophy behind customer service.
Why? Because people want to know who they're doing business with. It's a human thing.

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Monica Dimperio

Founder & CEO

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We are creating a new standard in beauty, one that we simply call “clean,” which you’ll see in action in our own beauty lines (xxx by Juice Beauty skincare, xxx Fragrance), the xxx Clean Beauty Shop, and in our editorial stories.